As a designer, I love to see the gritty, unpolished behind the scenes process of building a new brand identity — the early sketches, the rejected concepts and everything that led up to the finished product.Read More…
A Better Alternative to Print Ads
August 23, 2011 By
The economy is dragging and budgets are tight these days for small businesses.
(profound, I know…)
While it’s an obvious statement, it’s also a reality that business owners deal with every day. Staying afloat requires good, consistent marketing, and good, consistent marketing requires good, consistent money – money that sometimes really needs to go towards your rent or to your payroll. So if you are able to find some room in your budget to use on marketing, it’s vital that you find something that is going to be an effective resource.
For a long stretch of time, print advertising was always at the top of the list, but in today’s world, magazine and newspaper ads are no longer the answer.Read More…
Something New for Your Business Cards
August 16, 2011 By
Good marketing is always about looking for fresh ideas – anything that will make an impression. Clearly the more you can grab people’s attention (in a good way), the better, so it makes sense to take this approach as often as possible. The whole business card thing is not new or fresh. Those 3.5×2 inch paper cards have been around a long time — so long, in fact, that fax numbers are still included out of pure habit. (Yeah, I said it…)
Social Media a Must for Local Restaurants
March 14, 2011 By
“I just don’t have the time” is no longer an acceptable excuse — to put it simply.
As people grow more and more dependent on social media as sources for information, it is becoming more than just a quirky way to connect your business with people — it is becoming a down-right necessity.
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