The Bright Agency - Bryan/College Station Graphic and Web Design
Bigger Picture Branding Via Web and Identity Services
It’s no secret that ranking high on search engines is every small business’ Holy Grail. We have worked with clients that are spending five figures annually just to get their fingers on that prize, and most of the time, that number is stories higher than what they spent to create and maintain the actual website itself.
This is not really a bad thing. SEO is indeed important, and in some industries, it is vital for drumming up new business, but in this mad scramble to climb the rankings, businesses often overlook and even sprint right past something that is just as vital: their content.
Read More…
As a designer, I love to see the gritty, unpolished behind the scenes process of building a new brand identity — the early sketches, the rejected concepts and everything that led up to the finished product.Read More…
The economy is dragging and budgets are tight these days for small businesses.
(profound, I know…)
While it’s an obvious statement, it’s also a reality that business owners deal with every day. Staying afloat requires good, consistent marketing, and good, consistent marketing requires good, consistent money – money that sometimes really needs to go towards your rent or to your payroll. So if you are able to find some room in your budget to use on marketing, it’s vital that you find something that is going to be an effective resource.
For a long stretch of time, print advertising was always at the top of the list, but in today’s world, magazine and newspaper ads are no longer the answer.Read More…
This blog is our offering of helpful advice and news about branding, design and everyday marketing for small businesses.
